"Iron Maiden Tracks Down Pirates…. And Gives Them Concerts

Iron Maiden Tracks Down Pirates…. And Gives Them Concerts

Over the past several years numerous studies have shown that on average file-sharers spend more money on legal purchases, including concert tickets and merchandise.

"Iron Maiden makes millions by touring countries where their music is most pirated

Iron Maiden makes millions by touring countries where their music is most pirated

Iron Maiden hired a BitTorrent analytics company called Musicmetric to determine where piracy of their music was highest, then scheduled tours of those countries. They made millions touring Central and South America. Iron Maiden LLP has outperformed the UK music sector as a whole and was named one of the "1000 Companies That Inspire Britain" by the London Stock Exchange.